October 24, 2005 | posted by Michael Baxter in Uncategorized |

There was a time when we used to fret over the amount of time our younger adults spent watching TV. These days it’s the advertising industry’s turn to fret. Take Heineken. The core target audience for its advertising is the 18 - 26 age group, and now it’s having to look for promotional vehicles which reach parts of the market segment that TV advertising doesn’t. As a result, the Dutch company is to ditch UK TV advertising next year and concentrate on sport sponsorship and poster advertising.