Book publishers operate in a traditional market - companies like Penguin were publishing books before the Google duo of Brin and Page were in nappies - or their parents were for that matter. They don’t like the idea of giving things away for free. The Internet on the other hand, is all about Trojan horses, and offering tasters. So it’s perhaps no surprise that book publishers and Google are clashing. Google has got its big print library project, in which it scans millions of pages and puts them on its site for free viewing. It argues that this will promote book sales - after all, in a book shop you can loiter by the stand and read a couple of chapters. But the US The Association of American Publishers, which includes Penguin in its numbers, is not impressed, and is suing the dot com star.
“We spent so much time on this I think half of our board ended up having trouble with their families because of cancelling vacations,” said Patricia Schroeder, president and CEO of the Association of American Publishers.
For its part Google said the association was short sighted. They can after all contact Google and tell them which books they don’t want scanned. “Why should we do that” say the publishers, “the onus should be on Google to approach us”
Meanwhile, Google has been forced to backtrack over the name of its email product Gmail. It’s the name that is the problem. Independent International Investment Research claims to already own the trademark - and in Germany too there’s a similar problem. So, the company is ‘dothing’ that name- at least it is in the UK and Germany and giving it the rather less catchy title of GoogleMail.












