Tesco rises while Asda falls

It was another stunning 12 weeks from Tesco. It upped its market share yet again to 30.6%, from 28.7% a year ago. The renaissance at Sainsbury’s seems to continue, with its share jumping 0.3% to 15.9%. Asda continues to fall - but only slightly, losing 0.3% falling to a 15.5% share. Finally, maybe, the decline at Morrison is easing. Now that the Safeway disposals have ceased, the overall Morrisons share is starting to stabilise - the year-on-year decline of 8% is the lowest seen for a year and the share of 11.3% is largely unchanged for the last 5 periods

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