Investors and analysts could be forgiven for using words like golden and delicious yesterday, when describing the latest set of results from Apple.
It really has been an extraordinary few years for the company, and there is a real danger of running out of hyperbole in describing the growth.
A year ago, the headline writers were buzzing. The company had posted a $295mn profit in its first quarter, almost three times up on the previous quarter, and almost five times more than the same profits from a year earlier
The problem with meteoric growth is that it has to stop eventually, and when it does, there can be a nasty shock. But, the good news for investors in the company, and its legions of fans, is that there’s no sign of the slow down yet.
In its latest quarter, the company made a net profit of $565mn, $270mn more than in the same period a year ago and $135mn more than in the previous quarter.
IPod sales soared to a remarkable 14million units, taking total sales to date of the music player to over 40 million.
In contrast, the pick up in Mac sales seemed quite contained, but actually even in this, the traditional part of the business, things are going great guns.
Mac sales for the quarter were 1.254 million, 200,000 up on a year ago, and almost 1/2 million more than two years ago.
But, in amongst the extraordinary figures, markets thought they had detected some bad news. Apple is shifting camps, with the Intel processor to appear in future Macs. And while this happens the company expects a modest break in Mac sales growth. And at first, this was enough to see shares tumbling - down 7% at one point, before, on reflection, markets decided this was likely to be no more than a temporary hiccup, and shares picked up again.
For some time, we have worried that the iPod is just a fashion accessory, and that its popularity could wane just as quickly as it developed. We fretted over the level of rising competition from other MP3 players, and noted that the company wasn’t even close to defining the standard for music software.
But, in recent months, there has been an extraordinary growth in the number of iPod accessories. 40% of new cars sold in the US this year will have a built in adaptor for running iPods, for example.
It might not be close to defining the standard for software, but Apple is close to defining the only standard that matters for MP3 accessories. Furthermore, the company receives a royalty for accessory sales, promoting the opportunity to make money from the MP3 market in the longer term. Maybe, a situation could emerge in which every MP3 player is compatible with iPod accessories, so that the company will be guaranteed an income stream, even when the iPod itself goes out of fashion.


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