So far, in the battle to dominate the new music player business, Apple has won every game to love. The Big guns have queued up to have a go at wrestling market domination from Apple, and so far have failed.
But now, if rumours are to be believed, a new challenger is set to have a go, and this time, the battle could be much closer.
For a while now, Amazon has been looking like a mature business. Growth has slowed, leading to speculation that there’s no more juice to squeeze out of the online book market. In the last two quarters profits actually fell and reports suggested the company was looking at launching a TV channel about books, to try and increase demand.
But Amazon isn’t just about books. It sells DVDs and, that relic from a bygone age, CDs too - do you remember CDs?
And the rumours in circulation suggest that Amazon plans to build upon this to launch an online music download store, a rival to iTunes.
But whilst Amazon needs another major success, the competition is tough. Apple stands alone in the Premier league of MP3 players, and its strength seems to lie with the host of accessories which are iPod compatible.
Even if Amazon were to focus on just trying to dominant the also rans, the competition is still tough. Other players include Napster, MSN, Wal-Mart, Rhapsody, Virgin, HMV and Yahoo.
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