One could be forgiven for thinking no one likes Microsoft. Such is the venom of some anti-Microsoft journalists, and such is the reverence with which Apple is held by some, that it is as if the nerds of the technology world believe the larger company is a real life evil empire, and that Jedi Master Jobs fights it with only the Force (and a little help from the EU) as his ally.
But news in this morning informs us that in fact Microsoft is the UK’s favourite brand.
According to a study from YouGov, Microsoft is top, one place up on the BBC. Also in the top twenty was Google, vying for recognition in our hears and minds alongside Marks and Spencer and Heinz.
It’s a different story in the US, however. According to Harris Interactive, the top brand across the pond is Sony. Dell was second, and Coca-Cola was third. But, stateside, while Apple made it to the top ten, there was no sign of Microsoft.
Is this a case of the UK lagging behind the US, or on this occasion, is it the reverse?
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