You see what we mean about video content? While BT, NTL and BSkyB reckon they have found the answer to competing in broadband (bundle lots of content) they are facing growing competition from companies who are not being burdened with the cost of providing their own Internet backbone.
BT, by pinning its hopes on its video service, are in effect taking on a plethora of highly dynamic and creative companies, previously not considered to be in competition at all. There’s Google for example.
And now, or so the rumours suggest, there’s Amazon.
According to a report in Advertising Age magazine yesterday, Amazon is working on a digital download service to give customers access to movies and TV programmes.
Amazon itself needs this. Growth has gone out of the online book business - its looking like a mature industry now. Amazon’s other big idea, to sell groceries, does seem a little distant from its core product.
If you can get your films and TV shows from Amazon, why do you need to sign up to an ISP that offers this service?
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