It was another stunning set of results from Apple. Q3 profits were up to $470 million, from $320 million a year ago, while iPod sales were up to 8.1 million in the quarter, from 6.2 million. There seems no stopping the company which has seen profits leap from loss making at the beginning of 2003 and double digits for the following 6 quarters. Mac sales have risen from 733,00 in the first quarter of 2004 to 1.3 million in the period just gone.
On the other hand, there are signs of a slowdown and hints that the future is not quite so glossy. Profits and sales were much greater six months earlier. Is the company pausing for breath after a period of such exhausting growth, or is the halo finally slipping?
Actually, if you compare the Apple results with the previous quarter, the only area that saw significant improvement was in Mac sales, which rose from 1.12 million units to 1.3 million. It was the best three months at Apple for the Mac for a long time.
But has the iPod peaked? Sales in the last three months were only slightly more than half the levels achieved in the first quarter and while the first quarter included Christmas, as the chart shows, in previous years Q1 and Q3 sales were at a similar level.


The problem with the iPod is that it is a fashion accessory. Fashions come and go; the company needs to build upon the iPods success and encourage as many other companies, and very much the mobile phone producers, to make their products iPod compatible. As if to confirm this danger, a degree of negativity has crept into iPod bulletin boards of late.
Apple’s muscle in the music industry is now so great that it can dictate pricing but a new battle front is opening up. Video downloads are set to become the new ‘must have,’ and MP3 features will all come as part of the package. Any company that can dominate the video download business could potentially wrestle control of the music market from Apple.
The mobile phone companies and now Microsoft all want to make the video market their turf. It seems to us, that in Microsoft, Apple faces formidable opposition for its iPod and video iPod.
We wonder whether the charts shown here will look decidedly flat this time next year.









There’s a lot of hysteria in the press. This weekend, The Sunday Times led on the dangers of an economic hard landing across the world and the chattering class of web sites jumped on the bandwagon.