The UK supermarket sector was firing on all cylinders in the 12 weeks to 13 August. It grew by 6 percent, the best 12 weekly growth period since August 2004, said TNS recently.
Combine that with what TNS described as the “…collapse of the Kwik Save fascia, which has dropped from 1.7% share a year ago to 0.2% now…” then the other supermarkets found themselves with their best opportunity for growth for some time.
Waitrose and Aldi saw the fastest growth, expanding by 12% and 16% respectively, although they were both helped by recent acquisitions. It’s harder for Tesco, of course, with its massive market share, growth is becoming more elusive. Even so, the retail giant increased its market share from 30.3 percent a year ago, to 31.6 percent.
Sainsbury enjoyed another good period, seeing 8 percent growth, with its market share rising from 15.7 percent to 16 percent. Its rival for second place in the supermarket league Asda saw its market share stay unchanged at 16.6 percent.
“The Kwik Save break-up has also benefited Somerfield with further fascia changes lifting their share to 4.4%, a level not seen since March 2000,#148; said TNS.

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