August 30, 2006 | posted by Michael Baxter in Uncategorized |

Hello, what’s going on here? Eric Schmidt, the chief executive of Google, has been appointed as a director of Apple Computers.

Mr Schmidt said of Apple that it is “one of the companies in the world that I most admire”. He has been Google CEO since 2001.

But the real question is this. What are the implications for Google and Apple working closely together? It’s not difficult to see how the two companies have technology that could be either competitive or complementary, depending on how they choose to do things. But there is one thing they really do have in common. They are both fierce competitors to Microsoft.

It’s too soon after the announcement to draw much of a conclusion. But an Apple Google partnership really would give Microsoft cause for concern.

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