Convergence. It’s a word that is getting used more and more these days - mobile phone companies offering broadband, fixed line companies offering mobile telephony. The stakes have been raised, and the market for TV, mobile phones, fixed line phones and broadband is fast becoming one.
In the UK, BT led the way with its Fusion phone - offering fixed line calls from home, and mobile telephony, courtesy of a tie up with Vodafone, when you are on the move.
Now Orange has peeled off its mobile calls only veneer and has thrown its pips into the dual phone arena. Today, the company is due to announce its dual service, to be called ‘Unique.’ The service enables calls from home over the net, via Orange’s broadband service, and conventional mobile calls when you are on the move.
If you go out while on the phone however, you will have to hang up, and start again. The call won’t automatically switch service as you go from home to away.
Meanwhile, according to yesterday’s Business, BT has linked up with T-Mobile to extend its Fusion product into the US.
The Business reckons BT will use this service to grow its US revenues by 50 percent a year, from the current starting position of $1.1 billion.
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