There was a time when Eidos was one of the giants of the video games industry and SCi a minnow. But despite boasting the talismanic Lara Croft titles in its line up, Eidos hit hard times. Even so, when SCi first expressed interest in buying it, the mighty Eidos looked down its nose, from its lofty position. But, in the end SCi did scoop the prize, buying out Eidos for £74 million. Yesterday, markets were able to analyse the effect of this purchase, and it seems likely they were impressed.
Trading profit for the year stood at £27.4m - up from a loss of £5.8m in the previous 12 months.
“We have successfully re-launched key brands and built a comprehensive and high-quality product portfolio to underpin future profitable growth,” Chief Executive Jane Cavanagh said in a statement.
“SCi is financially robust and ideally positioned to take advantage of the growth in Next Generation consoles and the growing demand for mobile and on-line content.”
2.9 million copies the game ‘Tomb Raider: Legend’ were sold while ‘Hitman: Blood Money’ sold 1.4 million copies.
But future plans entail more than just blood and gore.
Rob Murphy, the finance director, said: “Our core audience is 18 to 30-year-olds that play Hitman, but there is a growing audience of people that do not want to play first-person shooting games. Video games are increasingly appealing to a wider audience.”
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