The electronic graveyard is full. Hardware and software companies with bigger ideas have populated the video and computer games industry from the onset. In the early days of the computer games industry (when the PC cost several thousand pounds), companies got it into their head that the home computer needed educational software or software for home accounts, and yet, all that ever sold in big quantities (in the UK at least) were computer games. At the time computer games were seen as a craze, a here today gone tomorrow fashion, and the national media’s eyes would visibly glaze over at the mention of computer games. But they were wrong.
When Nintendo re-launched its 8 bit games console into the UK in the late ’80s, many wrote it off because it lacked a keyboard. Even large retailers who should have known better said that Nintendo was doomed to fail in the UK, because all if offered was video games. But they were wrong.
In the years that followed, the list of big ideas for alternatives to a dedicated video game machine grew. There was Philips with its CDi player, which offered encyclopaedias and a host of interactive CDs which were supposed to be useful and informative, rather than just fun. But the company got it wrong and the product failed.
Out of the US, a company called 3DO tried to change the world of electronic entertainment with an all singing all purpose CD based console. Yet, despite having the backing of the man who formed Electronic Arts the machine failed.
Even Apple had an idea for a childrens’ entertainment machine. It was more edutainment than games, but the product - Pippin it was called, failed.
But Nintendo and Sega, whose hardware was used almost entirely for games, went from strength to strength, and their dominance only came to an end when Sony launched the best machine the world had yet seen for video games.
And now the battle is about to begin all over again. Maybe this time, however it will be different.
The PlayStation3 and Microsoft Xbox 360 are so much more than just video games machines, They are home entertainment hubs. The new PlayStation, which was launched into the US to the sight of queues around the block last week, supports new generation DVDs with its Blu-ray DVD player, while one version of the new machine has WiFi Internet access.
But, the dedicated games console is still alive and well, for last week also saw the launch of the new Nintendo Wii video games machine.
There are no pretensions about this machine; it’s there for playing games, and the feature that has the specialist press going gaga is its one-handed, motion-sensitive controller, that is supposed to be able to simulate activities such as fishing or tennis.
Because, it’s a simpler product, Nintendo is not beset by the production problems that are holding back the new Sony product. It expects to sell 4 million units by the year end.
This time though, there a feeling the market is big enough for both, that many users will buy the new Nintendo and one or other of the entertainment hubs from Sony or Microsoft.
Maybe Nintendo has still got its niche, and maybe it’s been very smart, stepping back from the fireworks, letting the two bigger boys slog it out, and settle for being a big fish in a smaller pond. Or maybe, the company is merely doing what it always has done and is focusing on video games, video games, and video games. After all, the jury is still out as to whether this bigger pond actually exists.
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