More and more of us are at it. We are at it at Lidl and Aldi too. But then again, they have been at it for a lot longer on the continent. Maybe it’s a case of no discounts please, we are British.
Aldi and Lidl managed to put on 20 and 14 per cent growth each over the year to 13 July, say the latest figures from TNS. It says, “The Discounters now account for a 5.9 per cent share of Grocery Spending, higher than ever before reported, and they are also the fastest-growing sector of the market.”
Then again, apparently, the French and Germans love them a good deal more. Discounters enjoy an 11 per cent market share in France and a 38 per cent share in Germany, according to Europanel.
Mind you, shareholders in most grocers should be pretty chuffed right now.
Asda and Morrisons enjoyed 9 per cent growth, Tesco 7 per cent and Sainsbury’s 6 per cent.
The big quest for deals extended to freezer centres too, which saw an 11.3 per cent growth, and all that slightly suspect talk about buying local led to a 15.9 per cent rise in sales of farm foods.
It does go to show that these days we are less accepting of price changes. In the 1970s we accepted prices hikes, and just forked out the money with a sigh. Now we let our feet, and indeed car, do the talking and shop elsewhere.
Incidentally, the latest TNS data showed a 4.4 per cent market share for the Coop and a 3.8 per cent share for Somerfield. You may know the Coop has bought Somerfield. The move will take the merged retailer into a comfortable fifth spot, behind Morrison, with 11.1 per cent market share.
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