Microsoft has got its fair share of problems, but right now it must be nice to be Steve Ballmer, the company’s CEO. He made his offer, played true to his reputation of adopting a somewhat confrontational approach to business, and then just sat on the wings while Yahoo’s shareholders seemed to collapse into a kind of corporate equivalent of civil war.
On the one hand you have Jerry Yang, Yahoo’s boss, not to mention co-founder. Yahoo is his baby, and it does appear, at least from the sidelines, that he is having that age old problem which afflicts all parents, he is not good at letting go.
Then again, when Microsoft turned away from their negotiations with Yahoo, after Yahoo asked for more money than its suitor had offered, Yang said, “We did not say it was a take-it-or-leave-it number in the sense that we would never negotiate any more… We were totally willing to do a transaction, and they walked away.”
On the other hand we have the rebels. Just under two weeks ago, when the negotiations between the two companies broke down, some shareholders in Yahoo were furious.
The problem was this. Microsoft offered $33 a share for Yahoo, and after the deal collapsed so did the share price. Legg Mason, the second biggest shareholder in Yahoo, said that the company should now compensate shareholders for the fall in share price. It wants to see the company buy back shares. “It would be almost incoherent not to do so,” or so the Guardian quoted a spokesmen for Legg Mason. “You can’t maintain that $33 undervalues your company, have your stock trade below that and not buy back stock.”
But Ballmer said that it was all over, Microsoft had no more interesting in buying Yahoo – it was curtains for the deal.
And it was in this environment of shareholder discontent, and Ballmer’s apparent loss of interest – or perhaps feigned lack of interest, that Carl Icahn stepped into the breach.
Mr Icahn is one of those men who seems to have a permanent prefix to his name – in his case, it’s “notorious.” He is notorious for his corporate raiding, and former bosses at Marvel Comics, Motorola and Time Warner will all testify to that. With a personal fortune of around $14bn, he has got deep pockets too, and he clearly smelt money at Yahoo.
So he barged in on the dispute, bought himself a stake in the company worth around 2.5 per cent of the business and revealed plans to put his own board in charge.
His management team would have, it appears, one brief – sell the company.
But who would want to own Yahoo? Surely, this is not the kind of company private equity would want – so that leaves a business operating in a similar field – so that’s ah, Google, Microsoft or perhaps News Corp.
A merger with Google really would get the anti trust regulator’s goat, and News Corp has apparently nailed its colours to the mast in the Microsoft camp.
So if Icahn is successful, it will presumably be tantamount to lying back and saying to Microsoft, “Take me, darling.”
And throughout it all, Microsoft’s boss has maintained his poker face.
But then yesterday, Ballmer gave some ground. “Microsoft is considering and has raised with Yahoo an alternative that would involve a transaction with Yahoo but not an acquisition of all of Yahoo.” The official comment goes on, “Microsoft is not proposing to make a new bid to acquire all of Yahoo at this time, but reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo or discussions with shareholders of Yahoo or Microsoft or with other third parties.”
The whisper says Microsoft is interested in buying Yahooo’s search engine. Strange, because not so long ago Steve Ballmer said Yahoo had limited value without its search engine – so why Yahoo would agree to that latest offer is unclear.
What is not unclear is this. Ballmer, by adopintg his take it or leave it approach, is winning this batttle.
Microsoft needs Yahoo; in combination with Yahoo, and perhaps with News Corp’s My Space thrown in, it may even be able to take on Google. And Microsoft has got the cash too.
But right now, Ballmer must be watching the conflict at Yahoo with a kind of wry satisfaction.
PS on May 6 we said “There is only one company in the world that can compete with Google and that company is called Microsoft. Only as a part of Microsoft, can Yahoo hope to have a viable model in the long-term. Microsoft surely knows this, and will surely be back – but when it does return, it will be laying a lot less money on the table.” We don’t want to say told you so, but…





