The two-ended squeeze continues. Manufacturers’ inflation continues to rise at a breakneck pace. Meanwhile, the latest data from the British Retail Consortium (BRC) on High Street sales at last backs up what most of us would have expected anyway.
Manufacturers saw the price of goods they are buying rise by a stunning 30.3 per cent in the year to June. And it is not just food and oil that are surging. Even with those two variable factors taken out, prices paid by manufacturers leapt by 15.4 per cent in the year. To put that in context, a year ago this measure rose by just 2.7 per cent.
But what really counts, at least as far as High Street inflation is concerned, is what manufacturers are charging their customers, their output costs. In June, year on year output costs rose at their highest level ever recorded, up 10 per cent exactly.
And it really is a problem for manufacturers. Sure, they need to up prices in order to cover their own higher raw material costs, but they can’t pass on these higher costs in full, demand is just not there.
So we are seeing a double whammy. On the one hand, hard-strapped manufacturers are having to swallow most of their rising costs. But on the other hand, they are passing enough of these costs on for their customers to feel the heat too.
You may recall, a few weeks ago the Office for National Statistics (ONS) totally threw everyone when it revealed data to suggest the High Street saw its strongest year on year growth in May since the 1980s.
How can that be? The latest news from M&S and John Lewis should be enough to suggest that data is wrong. And yet, curiously, the BRC recorded pretty good conditions in May too – and said it had something to do with good weather. Remember that, you may dimly be able to recall we a had a week or so of sunshine in May.
But yesterday, the BRC revealed data for June, and this time it was much closer to what you would expect. BRC had like for like sales down 0.4 per cent on last June. It had like for likes in the three month period from April to June down by 0.3 per cent.
To be honest, the falls reported are not that great. It is surprising the High Street remained as strong as it did. Even so, sales are clearly on the fall, and one assumes this trend will continue.
And that brings this story to the contradictory nature of this economic slowdown. The High Street is waning, therefore you would expect prices to fall. But retailers’ costs must be rising. We know this because firstly the ONS data reported above says manufacturers are charging them more. Secondly, the falling pound must make overseas goods more expensive.
So, on one hand, we have deflationary pressure; on the other hand, inflationary pressure, which is why right now, the interest rate setters at the Bank of England have this massive dilemma.
But the real danger must lie in potential job losses. When costs are rising, but demand is falling, companies need to think of other ways to reduce costs. And the most obvious way is through job cuts. That is why we have concluded that deflation is a bigger danger in the longer-term than inflation. And why we are fast reaching the point when the Bank of England needs to show real courage, and drop interest rates at a time of high, at least high by recent standards, inflation.





