Equity release - is this the year?

For a number of years the lifetime mortgage and home reversion markets have been predicted to soar but, while there has been limited year-on-year growth, it still retains the appearance of being slowly awakening. However it is a potential giant.

The potential demand is obvious yet largely untapped: inadequate pension provision, low annuity rates, increasing life expectancy together with high levels of equity built up in property over many years.

At first glance you would assume that the main demand would be to supplement income but the majority of analysis has pinpointed that equity release is mainly used to fund lifestyle aspirations - things like a new car, exotic holiday or home improvements. Other demands encompass things like inheritance tax planning, nursing care, gifting to children/grandchildren and debt consolidation. I’m convinced that the latter is going to become a growing motive particularly with the increasing trend to take out interest-only mortgages without arranging any appreciable repayment strategy. (more…)

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Credit cards – breaking the mould

In recent times the credit card industry has done little to encourage customer loyalty, preferring instead to pursue new customers with a wide range of enticing introductory deals, such as 0% balance transfers, 0% purchase or enhanced introductory cash backs.Meanwhile, existing customers were largely ignored and, unsurprisingly, the credit worthy ones decided to take advantage of these deals and switched cards on a fairly regular basis.

Against this backdrop Capital One has announced an initiative which is a genuine attempt to engender loyalty within its current customer base, as well as an initiative designed to win new customers.

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